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Marketing Automation

Hootsuite

Hootsuite centralizes social publishing, engagement and performance reporting for marketing teams. Standard starts at US$99 per user per month billed annually, with a 14-day trial. Higher packages expand social account allowances, collaboration and insights. Its integration directory connects supported social networks, creative tools, CRM and work management platforms; availability depends on the subscription and connected service.

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Hootsuite Overview

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Starting Price
99
Free Trial
Yes
Best For
Marketing teams managing multiple social accounts and shared engagement workflows.
Pricing Model
Per User Month
Company Size
6–20, 21–50, 51–200, 201–1,000
Category
Marketing Automation

Hootsuite Features

Automation Reporting Dashboards Ai

Industries

Marketing Agencies Professional Services Nonprofit

Hootsuite Pricing

Starting price: 99

Pricing model: Per User Month

Free trial: Yes

Hootsuite Integrations

Instagram Facebook Tiktok Youtube X Twitter Linkedin Salesforce Monday Wrike Slack Canva

Hootsuite Pros & Cons

Pros

  • Publishing and engagement share one workspace
  • Connects social work with CRM and team tools

Cons

  • Per-user charges can increase team costs
  • Account limits and advanced features vary by package

Alternatives to Hootsuite

LaunchNotes Project Management
Metricool Marketing Automation
Loomly Marketing Automation

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