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Marketing Automation

ActiveCampaign

ActiveCampaign combines email marketing, contact segmentation, behavioral automations, campaign analytics, and cross-channel marketing. Starter, Plus, Pro, and Enterprise plans vary in automation actions, segmentation, user seats, AI allowances, and CRM/ecommerce integration access. Pricing is configured by contact count, selected channels, currency, and billing term rather than one universal flat rate. The platform supports Shopify, WooCommerce, Salesforce, Zapier, and API connections.

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Overview Features Best For Pricing Integrations Alternatives

ActiveCampaign Overview

Verwick Scores

Verwick Software Scorecard

AI-researched by Verwick using verified public product signals — independent from user-review ratings.
Popularity 95%
Ease of Use 82%
Features 93%
Value 80%
Integrations 95%
✦ KolApp Insight

Our quick take on ActiveCampaign

ActiveCampaign combines email campaigns, behavior-triggered automation, segmentation, ecommerce events and AI-assisted marketing workflows. Its official plan matrix distinguishes Starter (one user and five actions per automation), Plus, Pro and Enterprise; contact volume and selected add-ons affect cost. CRM pipeline capabilities are separate add-ons, not a blanket inclusion. Official integrations include Shopify, WooCommerce and Salesforce.

Consider an alternative ifMailerLite is simpler for newsletters, while HubSpot offers a broader integrated CRM and marketing suite.
Starting Price
Contact Vendor
Free Trial
Yes
Best For
Growing ecommerce and service businesses that need behavior-triggered email journeys and connected customer data.
Pricing Model
Flat Month
Company Size
1–5, 6–20, 21–50, 51–200
Category
Marketing Automation

ActiveCampaign Features

Automation Reporting

Industries

Marketing Agencies It Software Professional Services

ActiveCampaign Pricing

Starting price: Contact Vendor

Pricing model: Flat Month

Free trial: Yes

ActiveCampaign Integrations

Shopify Woocommerce Salesforce Zapier Stripe Wordpress Api

ActiveCampaign Pros & Cons

Pros

  • Flexible automation and segmentation connect campaigns to customer behavior.
  • A broad integration catalog includes major commerce and CRM platforms.
  • Tiered plans let teams expand into advanced analytics and cross-channel marketing.

Cons

  • Costs scale with contacts, channels, add-ons, and plan level.
  • Starter limits automation actions and segmentation depth.
  • Some advanced CRM and ecommerce integrations are restricted to higher plans.

Alternatives to ActiveCampaign

Semrush Web Analytics
Outreach Crm
Salesloft Crm

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