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Crm

HighLevel

HighLevel bundles CRM pipelines, marketing automation, websites, funnels, booking and messaging for agencies and service providers. Starter costs $97/month with three sub-accounts; Unlimited is $297/month, and Agency Pro adds SaaS resale functions. A 14-day trial is offered, while telephone, messaging and optional AI usage can generate additional charges.

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HighLevel Overview

Verwick Scores

Verwick Software Scorecard

AI-researched by Verwick using verified public product signals — independent from user-review ratings.
Popularity 90%
Ease of Use 78%
Features 94%
Value 85%
Integrations 88%
✦ KolApp Insight

Our quick take on HighLevel

Broad agency toolkit can replace subscriptions but has learning and usage-based billing complexity. Best for agency crm, funnels and marketing automation.. Key limitation: Sub-account caps and telecom or AI usage charges.

Starting Price
97
Free Trial
Yes
Best For
Marketing agencies running lead capture, funnels, scheduling and follow-up for multiple client accounts.
Pricing Model
Flat Month
Company Size
1–5, 6–20, 21–50, 51–200, 201–1,000, 1,000+
Category
Crm

HighLevel Features

Automation Reporting Dashboards Crm Ai

Industries

Marketing Agencies Consulting Professional Services

HighLevel Pricing

Starting price: 97

Pricing model: Flat Month

Free trial: Yes

HighLevel Integrations

Stripe Paypal Google Calendar Google Workspace Facebook Instagram Zapier Api

HighLevel Pros & Cons

Pros

  • Combines agency CRM and marketing tools in one suite
  • Multi-client sub-accounts support agency workflows
  • Booking, funnels and automated outreach are connected

Cons

  • Usage charges apply to messaging, telephony and some AI tools
  • Feature-rich interface takes time to configure
  • SaaS resale and unlimited sub-accounts require higher plans

Alternatives to HighLevel

HoneyBook Crm
Dubsado Crm

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