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Marketing Automation

Metricool

Metricool combines social planning, publishing and analytics across supported networks. Its free plan provides limited scheduling and excludes LinkedIn and X; paid plans expand brand allowances and reporting. X access is an add-on. Design and storage connections support publishing, while Advanced adds the API and connections through Zapier and Make. Pricing depends on brand count, region and billing frequency.

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Overview Features Best For Pricing Integrations Alternatives

Metricool Overview

Verwick Scores

Verwick Software Scorecard

AI-researched by Verwick using verified public product signals — independent from user-review ratings.
Popularity 86%
Ease of Use 87%
Features 83%
Value 85%
Integrations 84%
✦ KolApp Insight

Our quick take on Metricool

Publishing and analytics support brand-level social management; free-plan channel exclusions and add-ons affect actual value.

Starting Price
Contact Vendor
Free Trial
No
Best For
Small businesses and agencies comparing social performance while planning content.
Pricing Model
Freemium
Company Size
1–5, 6–20, 21–50, 51–200
Category
Marketing Automation

Metricool Features

Automation Reporting Dashboards

Industries

Marketing Agencies Professional Services Nonprofit

Metricool Pricing

Starting price: Contact Vendor

Pricing model: Freemium

Free trial: No

Metricool Integrations

Facebook Instagram Tiktok Youtube Linkedin X Twitter Google Drive Canva Api Zapier Make

Metricool Pros & Cons

Pros

  • Free entry plan for limited social management
  • Brand-based packages support agency portfolios

Cons

  • LinkedIn needs a paid plan and X an add-on
  • API and automation connections require Advanced

Alternatives to Metricool

Semrush Web Analytics
Outreach Crm
Salesloft Crm

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